What is a franchise?
ERA was established to bring together like-minded successful individuals together and create a network so they could leverage each other’s experience to benefit their client base and lower their costs. The best way to do this is by putting a franchise structure in place. This means that each member (or franchisee) is a self-employed business owner, however they follow the rules put in place by the franchisor, who is ERA in this instance.
ERA shares its know-how, procedures, intellectual property, use of its business model, brand and rights to sell its branded products and services with each franchisee for an agreed period of time in exchange of a licence fee.